The Luminox Watch Company is an American success story. It began in 1989 when the founder, Barry Cohen, who was already in the watch business, discovered a need and filled it. As has been said many times, “necessity is the mother of invention” and the Luminox story is a classic example. When the founder heard of a unique Swiss self-powered illumination system, he reasoned that this would be a very helpful addition to the watch business, making watches more visible and easier to read in low or no light situations.